A successful business has many happy customers. It has customers that come back, again and again, hooked by the products, services, or experiences you provide. They engage in social media conversation, provide feedback, and advertise your offerings by word of mouth. But how do you create long-lasting customer loyalty other than by continuously developing your product line to meet their expectation?
The first step is to show how much you appreciate your customers by simply saying thank you at the right time. Read along to find out how to write a thank you message for each level of business-client interaction and the most useful thank you message examples.
Showing customer appreciation is a way of telling them you care about them, which goes a long way. It acknowledges their role in your company’s success and shows you run a customer-oriented business. People like to know that their opinions are considered and that they matter. As a result, a small thank you message sent at the right time may bring you the following benefits:
A thank you message, whether a written note added to the customer’s order or an email sent immediately after the order was placed, has an easy-to-follow structure. The text is short and on-point but doesn’t miss either of the following elements:
A thank you message is often customized for a particular occasion, such as a purchase, subscription payment, placing an order, reaching a milestone, a feedback-gathering campaign, newsletter subscribing, etc. You can use templates for each category, personalized for each customer with as many details as possible. It’s important to use people’s names and show that you pay attention to their history with your company (e.g., mention how long they have been your customers).
Most of the time, the tone is informal and friendly. You address people by their first name and consider them part of your company’s family. However, avoid jargon, jokes, and anything that may be insulting and uncomfortable. Focus the thank you message on the well-being of your customers and maintain an optimistic and caring tone.
Thank you messages aren’t just for a particular customer category or milestone. You can say thank you throughout the purchase procedure and include your thank you note in almost all communication with the customer. Here are thank you message examples you can use to express gratitude and keep your customers engaged and happy.
As an online business, the payment process is your first interaction with a customer. It is the same for all customers (new or loyal), which means your thank you message will reach a large audience and put you on good terms with the customer right from the beginning.
Payments can also be recurrent when customers pay their monthly bills or subscribe. Whenever a payment is processed, send your customer an email starting with a thank you note. You may take this opportunity to present new payment options, sales, and other benefits.
Examples:
Thank you for joining Airtable! To finish signing up, you must confirm that we received your em.
Online orders are followed by a confirmation email that lets the customer know you have received and accepted it. It is nice to start this email with a thank you message. It is even nicer to accompany the package with a printed thank you note, a small gift, or a promotion code. People appreciate businesses that take the time to make purchases feel personal. For example, the message or the gift may reflect the products in the order (e.g., the customer bought make-up products. Thus, the promotion code is also for make-up products).
Examples:
Thank you for your purchase!
Hello John, we are currently preparing your order.
Your order will arrive in 2 shipments, as they will each be delivered from different warehouses. You can check the status of each shipment below.
It's good news when a customer subscribes to your newsletter, and you should be thankful. People are bombarded with ads, so for them to willingly accept to receive your newsletter and take the time to read it denotes commitment. Therefore, the first email they receive from your company should be a thank-you message.
Examples:
Hello,
Thanks for subscribing. We are happy to see you join our Samarali family! Please click hereto get your "Beginner's guide to yoga" e-book.
When a client provides feedback, even if it isn’t entirely positive, you must thank them for taking the time. Customer feedback is valuable because it tells you how people feel about your products or services in the most sincere way. Furthermore, it’s what they will tell other people about your company. If it’s negative feedback, take notes and try to improve the mentioned aspects. If it’s positive, take notes and try to improve as well. Feedback offers you free ideas for future developments.
Examples:
Hi,
Last week, we asked the Masters of Photography community to complete a survey to help us improve the experience for our customers. Thank you all for your generous feedback!
As a thank you, we would like to offer a 15% discount to all of you who completed the survey. You can use the code SURVEY15 to get the discount on all our courses until the 20th Nov.
A business can develop a long-term collaboration with a customer, especially when the customer is also a business (B2B collaboration). They can help you with marketing campaigns, warn you about an issue, patiently wait for the customer support service to help them, and in many other situations. Therefore, if a client did you a favor, send them a customized thank you note.
Examples:
Thank you so much for every piece of plastic you've refused so far. Millions of people around the globe are making a real difference by choosing to refuse single-use plastic every day.
Discover our selection of collaboration quotes.
Many businesses send out newsletters and reminders (e.g., We haven’t heard from you in a while. Take a look at our recent campaign), but fewer remember to send a thank you message to a returning customer. It may be for their second order or being your subscriber for a year. Loyalty and trust should be rewarded. So celebrate all milestones, and don’t forget to add a small gift to your thank you message.
Examples:
Hi John,
Thank you for taking the time to share your Vedic Lab Science of Wellness App experience with us. Your feedback is invaluable, and we genuinely appreciate your contribution to making the Vedic Lab Science of Wellness App even better. We have noted your observation about occasional multiple credits for the same activity. Our team is actively looking into this issue to ensure a seamless and accurate experience for all our users. Thanks once again! Wishing you a great Sunday! Vera
Chief Product Officer App
Vedic Lab
What type of thank-you methods exist?
Saying thank you is very easy, and you have multiple methods to show customer appreciation. The most used these days is the thank you email, sent after payment or purchase, to celebrate a milestone or acknowledge the customer’s collaboration and support. Other thank you methods include adding a thank you note inside the customer’s parcel, including gifts alongside the ordered products, offering discounts and loyalty points, phoning to say thank you in person, and spotlighting the customer on social media.
How do you send notes to your customers?
Notes can be sent to customers via email or regular post, as inserts in their parcels, social media messages, or SMS.
What is the thank you note etiquette?
The thank you note etiquette says to use the message to show sincere gratitude, not promote your products. You should also personalize the message, keep it short and on point, and use a neutral, friendly tone. Also, the effort should be on your side. When you offer the customer a gift, they should receive it without obligations, such as picking it up, paying for transportation, or placing an order of a certain value.
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