Top 80 Slogans and Taglines And Why They Are The Best

1. What is a company slogan?

A company slogan is a short phrase that is easy to remember, captures the brand’s identity, and is meant to be like a mini-mission statement. Advertising is the reason companies have slogans, and while the logo is crucial visually, a slogan is essential in an audible way. Usually, slogans include just a few words and use humor, emotion, or specific personalities to add focus to their brand mission. The best slogan should catch the client’s/shopper’s attention and, at the same time, keep their minds hooked for future shopping, creating a clear competitive advantage.

2. Differences between Slogans and Taglines

While slogans and taglines seem similar and tend to be used interchangeably, they actually serve different purposes. Companies often use slogans and taglines to communicate with their target audience about their brand and products.

The slogan encapsulates the brand’s mission and vision, and its main usage is to raise awareness of the overall brand. On the other hand, taglines are limited to a specific aspect of the brand rather than explaining what the brand is all about or does. Taglines allow customers to make carefree associations with a company: “When I see [tagline], I think [company].”

Not all companies need to have both taglines and slogans. Generally, a brand can survive with a catchy tagline, but if the organization expands and finds new types of customers, a great slogan may be the key to success.

3. How to write a brand slogan?

Here is the advice we have for you when starting to think about writing a slogan:

Identify your target audience

The first step is to research your audience’s needs and preferences, allowing you to resonate with them and create the message that will differentiate your brand from the competition.

Keep it simple

Aim to create a short, simple slogan that is easy to remember. Aim for a brief message while catching the value of your brand. Make sure to use powerful words, humor, or wordplay to gain visibility quickly.

Demonstrate your mission and value

The purpose of a slogan is to demonstrate your brand’s essential values and mission. Focus on what you offer your customers as a selling point. This could be either quality, affordability, convenience, or innovation. It’s a great way to motivate customers to buy your product/service.

Focus on brand personality

Make sure your slogan reflects your brand personality and sends a united message. For example, determine whether you want to be professional, playful, or innovative and consider how best to reveal this personality.

Create an emotional appeal

Design an emotional connection with your target audience and offer them what they aspire, desire, or want to hear. A slogan that appeals emotionally to the potential customer tends to be more memorable.

Test it out

Once you develop a draft of the slogan, choose a sample group of people from the target audience and get their feedback on it. You can also ask your family and friends for their input. It’s a great way to improve everything that can be done better before the slogan hits the market.

30 catchy taglines and brand slogans

It’s now time to dive into the great world of the best slogans.

Below we have detailed some business slogans that vary from cars, fast food, essential items, pet products, etc., to demonstrate that a good slogan includes being simple, catchy, and classic.

Apple - “Think different”

Apple’s tagline was a huge success when created, maybe not only on its own but also because pictures of great innovators like Salvador Dali or Amelia Earhart accompanied it. It was also introduced with the idea of being opposed to IBM’s tagline: “Think IBM,” and it encouraged people to think outside the box.

Nike - “Just Do It.”

It's maybe one of the most memorable taglines. It’s catchy, succinct, and covers the whole philosophy of the brand. The idea behind it is that you don’t have to be an athlete to be in shape, it’s enough to just start doing it, and you will overcome any obstacle.

McDonald's – “I’m Lovin’ It”

Launched in 2003, McDonald’s slogan is a perfect example of a brand focusing on its target audience. It’s not about eating healthy if you go to McDonald’s. It’s about taste and convenience. Plus, when you hear, “I’m lovin’ it.”, you will inevitably sing “Ba-da ba ba ba!”.

Subway – “Eat Fresh”

Subway wants to differentiate itself by playing the freshness card: don’t go to greasy fast foods when you can eat our fresh sandwiches and soups that are being prepared right before your eyes.

Dunkin’ – “America Runs on Dunkin’”

A slogan that wants to imply that coffee is fuel and, more exactly, that many Americans rely on Dunkin's coffee to energize their day. This comes in opposition to their competitor, Starbucks, whose coffee is presented more as a lifestyle than a daily beverage that energizes you. And if you are curious about the Starbucks Slogan, here it is: “Inspiring and nurturing the human spirit — one person, one cup, and one neighborhood at a time.”

Burger King – “Have It Your Way”

When you’re up against McDonald’s, it’s pretty hard to differentiate your brand on the market. So you need to find and play your strengths. This is what Burger King did with its slogan, which implies that they are more flexible, and customers can choose how to customize their orders, they do not need to pick a burger from a list.

Coca-Cola – “Open Happiness”

Coca-Cola’s advertising has always been about the experience one goes through when drinking one of their beverages, so this slogan implies that happiness is a choice and the customer can choose to open a Coca-Cola and achieve that feeling.

Lay’s – “Betcha Can’t Eat Just One.”

It’s basically impossible to eat just one chip and then stop. So Lay’s used this human urge to continue to snack and created this slogan. It’s a playful slogan, and it’s working because it does not imply their chips are the best, but because it relies on the uncontrollable need to snack once you started a bag of chips.

L‘Oréal - “Because You’re Worth It”

L‘Oréal’s tagline is special because it does not play the product, but the feeling the product gives the person after applying it: confidence, being desirable, and being worthy.

Maybelline – “Maybe she’s born with it. Maybe it’s Maybelline.”

Another makeup brand with a great tagline is Maybelline, and this brand also refers to the confidence the makeup offers. But there is a twist. Maybe the person wearing it is naturally confident, or maybe the product boosts this confidence.

M&M - “Melts in Your Mouth, Not in Your Hands”

Chocolate is everywhere, so M&M had to think of a great slogan. Back in 1954, they focused on the quality and convenience of their product: the small, colorful bites of chocolate that have the advantage of not melting into hands.

Ford – “Built to Last”

This slogan appeals to hard-working Americans and is directed to its prime audience. Ford knows that this American wants and needs a powerful, durable truck meant to do the hard work. Therefore, the slogan implies, without a doubt, that Ford created trucks that are meant to be durable.

Mercedes-Benz – “The Best or Nothing”

This slogan is very easy to understand since it speaks about the superiority of Mercedez-Benz over other luxury car brands. They imply they embody luxury vehicles, and no other car can come close.

Toyota – “Let’s Go Places”

Toyota’s tagline dates back to 2012, and it’s meant to accomplish two things: encourage the target audience to be bold and explore new places and speak about Toyota's evolution and innovation as a vehicle brand, proving its creativity and ingenuity.

BMW – “The Ultimate Driving Machine”

First used in 1975, BMW's tagline flexes the idea that its cars are exciting to drive, making them the ultimate car to purchase.

Levi’s – “Quality Never Goes Out of Style”

Levi’s flexes the nostalgia of its customers with this slogan and the enduring quality of the denim they produce.

More than a slogan, this is a promise the brand makes its customers: never to diminish the quality of their products.

Walmart – “Save Money. Live Better.”

Walmart’s slogan goes straight to its strength: cost convenience, and doesn’t stop there. They imply that buying from Walmart improves your life by adding value to it.

Target – “Expect More. Pay Less.“

Like Walmart, Target wants to emphasize the good prices they offer and the quality of their products. The target audience can “expect more,” from food to clothing, when shopping at Target, and all for affordable prices.

The New York Times – “All the News That’s Fit to Print”

Created back in the 1890s, this tagline was meant to showcase that the New York Times won’t go for exaggerated, vivid stories but real and important facts that are worthy of seeing the print. They focus on publishing facts that will also educate their audience, not only entertain.

Allstate – “You’re In Good Hands.”

The slogan dates back to the 1950s, and it’s everything you look for in an insurance company: reliability. In a world full of uncertainty, Allstate’s customers are in good hands and at ease.

MasterCard – “There are some things money can’t buy. For everything else, there’s MasterCard.”

This tagline’s success comes from the idea that being a Mastercard holder makes everything possible. While some things are priceless, everything else can be bought with a simple tap of a Mastercard.

FedEx – “When it Absolutely, Positively Has to Be There Overnight”

FedEx’s slogan flexes how much you can rely on them to deliver your package at the right time. It’s also supposed to relieve customers’ anxieties about sending packages where they need to go.

Capital One - “What’s in Your Wallet?”

This emblematic tagline was created in 2000, and it’s great because it gets you to think about what you pay for and how you do it. If you choose cash, you can run out of it, but with a credit card from Capital One, this never happens.

AirBnB – “Belong Anywhere”

A great example of how to play on people’s emotions is AirBnB’s slogan. It implies that wherever you travel, you will feel at home because you rent a place from locals rather than stay at an impersonal hotel.

Disney – “The Happiest Place on Earth”

Disney’s slogan dates back to the 1950s, and it’s still very successful and recognizable. It calls upon the joy visitors experience when getting to Disney and the magic the place exudes.

Energizer – “It Keeps Going, and Going, and Going”

Energizer’s slogan promises its customers that its batteries don’t fail. They keep going and going because nobody wants a battery to run out.

Tesco – “Every Little Helps”

The tagline of the British retailer can work on so many levels, and that was Tesco’s intention. When you think about it, you can think about quality, convenience, value, service, etc. Tesco’s tagline reflects modesty, aligns with the brand’s mission and vision, and represents a brand for the people.

California Milk Processor Board - “Got Milk?”

This slogan was part of a wide campaign created by the California Milk Processor Board (between 2003 and 2014) meant to withstand the interest in fast food and soft beverages. The CMPB wanted people to get back to milk as their favorite drink and as a way to live healthier. A simple slogan with just two words. One that sticks in our brains. Sometimes such simple slogan examples are what it takes to convince people.

Dollar Shave Club – “Shave Time. Shave Money.”

This slogan works because it’s exactly what the brand tries to offer its customers. The selling points are the convenience of the service and the fact that their razors are cost-effective. Plus, it’s funny.

Ronseal - “It Does Exactly What It Says on the Tin.”

This is a very humble slogan that dates back 20 years. Ronseal is a dye manufacturer that doesn’t want to make grand promises to its customers. Their products do exactly what they’re supposed to do, nothing less, nothing more. It simply flexes the functionality of the product.

Famous company taglines and slogans

In the following lines, we will provide 50 additional slogans and taglines that are super catchy, smart, and inspiring. When you're interested in building your company slogan, check this list, and you will understand why some ideas stand the test of time while others just evaporate into the abyss.

Now that you have learned how to write a catchy slogan and browsed through 80 of the most great taglines and slogans of all time, it’s time to go ahead and create your own.