Evaluating employee performance is vital for a multitude of reasons. It offers a structured approach to assessing individual and team effectiveness, identifies strengths and areas for improvement, and aids in making informed decisions about promotions, bonuses, and other rewards. Furthermore, it can highlight issues with training and development, identify high performers for leadership roles, and help align individual goals with the organization's objectives.
A study by Deloitte revealed that companies with quarterly or more regular goal reviews are 45% more likely to have above-average financial success.
Now that you know why performance reviews are important, let's look at how to conduct a performance review and what criteria you need to follow. We have concrete tips and recommendations for each step to deliver the best results. We don't just cover the writing of the performance assessment but also the steps you need to take in advance and after. Additionally, we do provide a performance review form you can download freely and edit according to your needs and an example of an evaluation written by an employee. Let's start.
A performance evaluation regularly reviews an employee's job performance and overall organizational contribution. It is an ongoing process whereby managers and other leaders assess an employee's skills, achievements, and growth, or lack thereof. This assessment typically involves a formal written review, feedback sessions, and goal-setting for the next evaluation period.
Performance evaluations are also known as performance reviews or performance appraisals.
Employee evaluations are practically handled by managers reviewing their direct reports' performance, skills, competencies, and work capacity in a written form. Each company has a template they follow; however, they are different by industry and might contain various observations, checklists, rating scales, outcomes, or progress toward goal achievement. The reviews also cover a space where managers mention the specific contributions through the year and areas of improvement of the employee.
Employee evaluations are usually conducted annually as part of a year-end assessment process in businesses of all sizes. Sometimes they are handled after the employee's work anniversary, and they determine if an employee gets a promotion or salary raise.
Tracking employee performance has several benefits:
For employers, performance reviews are also a legal measure to protect against litigations on why an employee was terminated or as evidence for why someone has not been promoted.
According to Gallup, only about 36% of U.S. workers are engaged in their jobs. Engaged employees often perform higher, which underlines the importance of performance evaluations in identifying engagement levels and addressing engagement issues.
Here is a step-by-step guide on how to effectively evaluate employees. Our focus is split into three parts: Pre-evaluation, during the evaluation, and post-evaluation, to make it easier to follow.
Pre-Evaluation
From the onset, communicate clearly about job roles, responsibilities, goals, and performance expectations. This ensures that the employee knows exactly what is expected of them.
Determine the SMART goals or OKRs relevant to the employee's role. These should be measurable, realistic, and aligned with the department and organizational goals.
Here is our SMART goals model you can implement in your business.
Goal Component | Questions |
Specific | What exactly do I want to achieve? Why? Who is involved? Where is it located? |
Measurable | How much? How many? How will I know when it is accomplished? |
Achievable | How can I accomplish this goal? What are the logical steps I should take? |
Realistic | Given the resources and constraints, can I realistically achieve this goal? |
Time-bound | When? What can I do today? What can I do in the next seven days? What can I do six weeks/months from now? |
Alternatively you can use the OKR framework to set goals and follow progress.
Component | Description |
Objective | This is a clear, concise statement of what we want to achieve. Objectives should be ambitious, inspiring, and engaging. |
Key Results | These are measurable, time-bound actions that advance the objective. Key results typically include hard numbers. |
While performance reviews usually take place annually, we recommend meeting with your employees regularly to discuss their work, specific goals, and career aspirations.
If applicable, gather feedback about the employee's performance from various sources, such as peers, subordinates, and customers. This provides a holistic view of the employee's performance.
Here are the tools to help you with data:
Tip: There are online tools to track individual and team goals, providing an accurate perspective for each employee and helping you write a more specific report.
Companies that adopt regular employee feedback have 14.9% lower turnover rates than workers who do not receive input. (source: Gallup).
A self-assessment is an evaluation where an individual assesses their own skills, abilities, and performance. It allows people to reflect on their strengths and weaknesses. The key sections typically focus on skills, goals, performance, development needs, and future improvement plans. The purpose is professional and personal growth through self-reflection and guidance for the upcoming performance review and meeting with the manager running the review.
The employee self-assessment follows the performance review format and provides many points that can be tackled during the evaluation meeting.
Review all the data collected, make an assessment, and prepare specific examples to illustrate your points. Your main ideas to be provided to the employee during the performance review meeting should be mainly positive, focused on the key results, and, eventually, future improvement. If there are many negative points, the employee probably should have been terminated.
During the review, discuss the employee's accomplishments, areas of improvement, and future goals. Provide constructive feedback and listen to the employee's input and concerns. If there is a negative point you want to address, be specific, and provide a plan on how the area can be improved. You might also share some of the coming year's objectives and strategic plans.
Have a Conversation With The EmployeeDuring the performance review meeting, don't just praise your employee for good work or raise concerns. Create a place where dialogue is welcome. Allow your employee to share his strengths, weaknesses, and overall perspective about work, environment, team, managers, and ways to improve things. Listen to them about how their career goals can advance to the next step.
There are also more introverted employees, where some good questions can spark a good conversation and uncover excellent insights for the performance review:
During the performance review, don't hesitate to recognize strengths and the effort put in moving the organization forward, and motivate them by clarifying that they are high performers. Such an appraisal process fosters a culture of appreciation. Bonuses, awards, public recognition, and promotions are great ways to showcase such accomplishments.
Tip: You should review the performance, not the personality.
Record the details of the evaluation for future reference. Having all the details recorded in a digital form allows you to use the document progress and make decisions about promotions or raises.
We do provide below an editable template that you can use for your evaluations. Personalize to capture the desired criteria and ensure consistency with each evaluation.
If your employee has participated in relevant training sessions or earned certifications, include them in your evaluation report.
If necessary, create a plan to address performance issues. This should include clear steps for improvement and a timeline for reassessment. PIPs can also help employees improve their performance, especially when transitioning towards new roles and making a more competitive business.
Regularly check in with the employee to discuss their progress toward their performance goals. In this way, your culture will improve, and your workers will be keener to discuss issues with you during the year rather than keeping things blocked.
Tip: We do provide several examples on how to write a follow up email.
When doing a performance review, you usually need to assess the following elements:
1. Quality of WorkAssess an employee's output's precision, thoroughness, and usefulness. Questions: Are the tasks completed accurately? Is the work consistently high quality? Does the employee pay attention to detail?
2. Quantity of WorkEvaluate the volume of work an employee produces. Questions: Is the employee able to manage their workload effectively? Do they meet or exceed productivity expectations? Are deadlines consistently met?
3. Job KnowledgeMeasure how well the employee understands their job and keeps up-to-date with their skills. Questions: Does the employee demonstrate a strong understanding of their job role? Do they keep their job knowledge up-to-date? Are they able to apply their knowledge effectively?
4. Problem-SolvingAssess employees' ability to solve problems, make decisions, and implement solutions. Questions: Does the employee effectively analyze problems and develop solutions? Can they make sound decisions under pressure? Are they able to implement solutions effectively?
5. AdaptabilityEvaluate an employee's ability to adapt to changes and handle unexpected situations. Questions: How does the employee handle change? Can they adapt their approach when necessary? Do they maintain their performance under changing circumstances?
6. TeamworkMeasure an employee's ability to work effectively in a team. Questions: Does the employee work well with others? Do they contribute positively to the team dynamic? Can they collaborate effectively to achieve team goals?
7. Communication SkillsAssess an employee's ability to communicate clearly and effectively. Questions: Does the employee express themselves clearly and professionally? Do they effectively convey their ideas? Are they a good listener?
8. InitiativeEvaluate an employee's ability to take initiative and demonstrate leadership. Questions: Does the employee take the initiative in their tasks? Are they proactive in identifying and solving problems? Do they take on leadership roles when appropriate?
9. ReliabilityMeasure an employee's dependability, punctuality, and consistency. Questions: Can the employee be relied upon to complete tasks? Are they punctual? Do they consistently meet expectations?
10. AttitudeAssess the employee's attitude toward work, including their enthusiasm, positivity, and professionalism. Questions: Is the employee enthusiastic about their work? Do they maintain a positive attitude, even in challenging situations? Do they behave professionally?
Other factors that can be assessed are the level of execution, consistent improvement, customer feedback, sales generated, ability to take ownership, delivering on time and on budget, attendance, and punctuality.
Performance is typically measured using different performance evaluation models or frameworks. Find below some of the most common ones:
This involves collecting performance information from an employee's subordinates, colleagues, and supervisors, as well as a self-evaluation. This provides a comprehensive view of an employee's performance.
Employees are rated based on a set of specific characteristics, such as teamwork and reliability. The employee evaluation form provided below uses a 1-5 rating scale for each criterion evaluated.
If your organization is setting and tracking goals for your workers, then this measure might be the right one to spot your high performers and the employees lagging. Having concrete numbers, you can refer to is another tool from your performance review toolkit. This could include sales revenue for a salesperson, customer satisfaction ratings for a customer service representative, or project delivery timelines for a project manager. These metrics are then compared against predetermined standards or goals.
Also known as the 9-box model, it is a simple tool for evaluating individual team members' talent on a performance by potential matrix. The method will highlight who are the underperforming colleagues, who are the stars, and where your people might need some training. It's a great tool to provide a perspective about the people you should promote and, most probably, the ones you need to terminate.
People must rest, recover, enjoy vacations, and not burn out. Moreover, vacations help employees to come back with fresh energy and new perspectives on business problems. Still, vacations are planned absences that go through leave software and get approved by managers. This is all good. However, sometimes, unplanned absences emerge. Ok, they happen. However, it can be a problem if they constantly appear, and employees must be accountable for such situations.
We recommend using a Performance Appraisal Form consistently across the organization or department. Such a form typically has several sections where feedback can provide but also a numeric way of assessing progress. We provide an evaluation template below and an example you can use for reference.
Employee Name:
Job Title:
Date:
Department:
Review Period:
Review the achievement of goals and progress on the assigned tasks and objectives during the review period.
Job Knowledge and Technical SkillsAssesses employees' understanding of their roles, technical abilities, and mastery of job skills.
Productivity and Quality of WorkMeasures the employee's efficiency, accuracy, and thoroughness in completing assignments.
Communication SkillsEvaluates how effectively the employee communicates with colleagues, managers, and clients.
Teamwork and CollaborationAssesses employees' ability to work cooperatively and contribute positively to team projects.
Problem SolvingExamines employees' skills in resolving issues, thinking critically, and handling difficult situations.
Initiative and InnovationEvaluates employees' ability to work independently, offer creative solutions, and demonstrate a proactive approach.
5 - Excellent
4 - Above Average
3 - Satisfactory
2 - Needs Improvement
1 - Unsatisfactory
Overall Performance Rating:
Manager's Summary and Comments:
We provide the Word version of the Employee Performance Review template, which is free to download.
Download the Employee Performance Review Template
Find below a sample employee evaluation written by the manager, with comments provided per each of the evaluated sections:
Employee Name: Janet Donovan
Job Title: Marketing Manager
Department: Marketing
Review Period: January 1 - December 31, 20XX
Goals:
Jane is a goal achiever with clear roadmaps toward achieving each objective. If support is needed, she is not shy of asking for help. | 4
Job Knowledge and Technical Skills
Jane has a strong grasp of marketing principles and strategies. She stays up-to-date on industry trends and best practices. | 5
Productivity and Quality of Work
Jane consistently delivers high-quality work on time. She manages her workload efficiently. | 4
Communication Skills
Jane is skilled at crafting persuasive messaging and presentations. She collaborates effectively with cross-functional teams. | 4
Teamwork and Collaboration
Jane works well with team members and provides valuable input. She is willing to assist others when needed. | 4
Problem Solving
Jane exercises good judgment when issues arise. She develops innovative solutions to challenges. | 5
Initiative and Innovation
Jane proactively identifies areas for improvement in processes and campaigns. She pioneered our social media outreach efforts. | 5
Overall Performance Rating 4 Above Average
Manager's Summary and Comments:
Jane consistently produces excellent work and has spearheaded several successful initiatives this year. She is skilled at devising creative solutions and has a strong collaborative approach. Jane could benefit from setting clearer priorities at times to maximize her productivity. Overall, she is an extremely valuable member of the team.
In March, I recommend she attends the 3-days leadership workshop. Jane deserves a 5% rise based on his performance, in my opinion.
If you're looking for phrases for performance reviews, we share more than 100 examples covering the key criteria from an evaluation, including job knowledge, productivity, performance, or quality of work.
What's the Purpose of the Employee Evaluation?
The purpose of employee evaluation is to formally assess and document an employee's performance, provide feedback, identify areas of improvement, and develop plans for personal and professional growth. Evaluations also offer an opportunity to align individual performance with the company's strategic objectives, thereby supporting the organization's overall success.
Takeaways
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