Do you desire to do something ingenious but don’t know how to transform it into a business idea? You know exactly how to make your products or services amazing and what kind of employees you will need, but entering the world of entrepreneurship scares you? Don’t worry. We are here to help you find a good business idea and understand what business to start to achieve your goals.
Start by considering the industry you and your team are experts in. Your area of expertise is one of your strength points, so focus on that. Your entrepreneurial journey begins within one of the following 30 categories, and we’ve made sure you find a business idea for each.
Today, marketing and advertising agencies are on trend. You are in luck, especially if your expertise is in digital marketing or online advertising. And if you can put together a team to cover digital marketing strategies, social media management, pay-per-click advertising, and affiliate marketing, you are set for success.
The best way to start your business is to offer your services to entrepreneurs like you. But you can also take over marketing responsibilities from small companies that can’t afford to hire a marketing department.
You might start small. Consider becoming a niche player in one of these specializations:
Web development includes graphic design, programming, digital marketing, and content. There is a lot to do for a single person, which is why small teams are often preferred. Each employee manages a certain part of the website, providing all their expertise and attention to detail. A small web development business may drop into the ocean, but you can succeed if you invest in quality, support, and custom services.
Create a portfolio to showcase your skills. You can find work on freelancing platforms and start from there. Try to cover all aspects of web development so that your clients don’t outsource services to other companies.
Here are 10 niche business ideas to start to get you started:
A great business idea for someone in finance and investment is to offer customized counseling services for small companies or individuals. Many people need financial counseling but need personalized services to match their financial power and lifestyle. Create a business that covers retiring funds, credits, small investments, mutual funds, and fund acquisition for small projects.
You can create a smart and versatile team of freelancers and part-timers that cover all the areas without burdening your budget. They can work remotely from different cities, extending your business area.
Investment counseling is a business that involves providing financial advice and guidance to individuals or organizations looking to invest their money. There are many different niches within the investment counseling industry, each with its own set of specializations and areas of expertise. Some examples of niches within investment counseling include:
Project management is something many companies choose to outsource because having an in-house management expert may be too expensive. Furthermore, they may only need a project manager occasionally. Again, adaptability is key. Put together a team with expertise in different industries to provide your clients with a relaxed experience.
Use the best management software to release your staff from repetitive tasks and save them time and energy. Also, invest in web-based management apps, easily accessible from any device and location. Your employees need to be mobile and efficient.
Some niches of Management/Business Consultancies include:
The IT market is a very competitive one. However, good ideas always stay in style. People are hungry for the next best app. And although you can work as a freelancer software developer, running a small company is a better business idea. Your team will be able to tackle bigger projects, have a faster turnover, come up with more innovative solutions, and work for multiple clients simultaneously.
The same applies to an IT company. Instead of working alone, create a team that makes things more efficient, wins more clients, and produces a larger income.
IT companies and software development businesses can specialize in various niches, including but not limited to:
Tech startups bring to life a great idea. They are the perfect business idea for those passionate about technology and innovation. Find a niche market and develop an amazing product or prototype. Most tech startups focus on implementing ideas and developing new products or services. They then sell the patent and invent the next amazing thing.
Facebook, YouTube, and Instagram are just a few examples of startups sold for millions that made their creators rich. Others, like Apple, remained in the family but nonetheless made their creators rich and famous.
Tech startups can be found in various niches, including healthcare, education, fintech, AI, cybersecurity, and water technology, among others. Some startups may also emerge in specialized areas such as renewable energy, smart homes or 3D printing. These niches allow entrepreneurs to focus on a specific problem or opportunity, develop solutions, and monetize their products or services. Within each niche, there may be different markets and customer segments, with varying levels of competition and potential growth potential.
Creating new games is a fun and profitable business. You can focus on mobile apps, desktop software, or gaming consoles, whatever makes you happy. All you need is a creative team full of inspiration and motivation. Like with tech startups, you can sell an idea and a prototype or develop the final product by yourself.
Ensure your staff maintains a healthy life-work balance and have fun. Kill their imagination, and you kill your product. A trustworthy work environment based on transparency, diversity, and inclusivity is key. It would be best to have people who get along, work well together, and are healthy and enthusiastic.
Gaming businesses encompass a wide range of sectors, from
Some niches within the gaming industry include
Other niches within the gaming industry include streaming, gaming accessories, and collectibles.
Online shopping is at its peak. You can do it from the comfort of your home and have the products delivered to your door. However, there is still room for small businesses. Focus on a niche market, such as the products you would like to order online but can’t. You don’t have to sell a wide variety of products. For example, you may want to sell spices, coffee, zero-waste products, or handmade furniture.
Regardless of your preferred products, make a story out of it. People love stories. If you are in this business just for the profit, forget about it. Pour your soul and create a business you believe in that aligns with your values and makes your team feel part of something meaningful.
There are several niches in which e-commerce businesses can specialize, including retail, wholesale, and service businesses. Some popular e-commerce niches include:
Note that e-commerce businesses can also focus on a specific demographic, such as children or adults, or a specific geographic area, such as global or regional. Additionally, e-commerce businesses can specialize in particular products, such as handmade or organic, or specific distribution channels, such as social media or marketplaces.
Finding a handyman is harder than ever. Finding a company that cares for your small household issues is even harder. Put together a team that covers more than one job. For example, you may hire a plumber, a bricklayer, a painter, a few people to handle the cleaning, and one person to fix furniture.
Take over small and large projects as well. Although large projects may bring you more money and less logistics, small projects win people’s hearts and make you popular.
There are several niches within the construction industry, including general contracting,
Each niche offers unique opportunities and challenges. For example, general contracting involves overseeing all aspects of a construction project, while residential construction focuses specifically on building homes.
It is important to research and understand the specific requirements of each niche before entering the industry. Additionally, there are various subcategories within each niche, such as design-build, pre-fabrication, and construction management. The niche your company chooses will depend on your interests, skills, and the local market demand.
If you like a brand and their business idea, such as a coffee shop or a bookstore, get a franchise. It allows you to do what you like with minimum effort. You get a full kit to start your business and have the opportunity to share your passion for the brand with your clients.
Try to hire people who value the brand as much as you do. It will be a small business but done well. Help people start their professional lives and give them a chance even when they don’t have a perfect CV. For example, you can hire students, organize internships, and encourage volunteering. Franchising businesses are usually an important part of a community.
There are numerous niches and industries within the franchising business model. Here are some examples of popular franchise niches:
These are just a few examples, as the franchising industry encompasses a wide range of niches and sectors. Each niche presents unique opportunities for entrepreneurs interested in starting a franchise business.
Another way to give something back is to transform your teaching skills into a business idea. Hire people with experience in training and teaching and build a company aiming to provide the best education possible. It may be something you are an expert in or something you always wanted to learn and had difficulties finding the right course.
Your area of expertise dictates the company’s field of activity. You can choose anything from tutoring school children to teaching photography, novel writing, or computer science.
There are a set of niches in the education space:
Additionally, you might also look for online education. The online education business has many specialized niches that cater to specific learning needs. Within the online education business space, we can look at
These niches have particular audiences and often require specialized knowledge and skills, making them valuable opportunities for online education entrepreneurs.
Nowadays, you have more chances in the entertainment industry as a business rather than a freelancer. A small team can provide more diverse services and work together for bigger events. It’s also easier to advertise and find jobs.
Find a transparent and supportive people management approach that allows everyone to shine and be noticed. You’ll be working with actors, singers, and entertainers, so provide them with the best experience so they can stay creative and reach their potential.
The entertainment industry comprises various areas, including film, television, music, theater, sports, and video games. Others are exploiting the rise of online video platforms like YouTube or TikTok. Each niche offers unique opportunities for professionals to specialize in their interests and create content that resonates with their target audience.
Some entertainment sectors, such as independent film and reality television, have a more niche appeal that might be more profitable for those who are willing to take the time to build a strong following.
Other niches, such as high-end film production and music streaming, maybe more broadly appealing but require significant financial resources and expertise. Ultimately, choosing the entertainment industry depends on individual strengths, interests, and goals in the entertainment industry.
A small company producing solar or wind power is an environmentally friendly business idea. You can power your area and provide a source of renewable energy to your community. You can also get involved in environmental projects, accommodate volunteers and interns, and raise awareness.
Owning a renewable energy company is very rewarding. It’s not just a profitable business but also something that helps the planet and future generations. It’s something to be proud of.
Renewable energy companies can operate in a variety of niches, including:
We move so much merchandise from one part of the world to another that transport has become one of the major sources of pollution. But you can make it sustainable. A business idea in this regard is a company providing transportation services powered by electric vehicles. Or logistics warehouses powered by renewable energy produced on-site.
Like a renewable energy company, sustainable logistics and transportation services will always stay in style. They are the businesses of the future, and at some point, they may be the only way we deal with these industries.
Sustainable logistics and transportation services refer to the movement of goods in an environmentally responsible manner. Some niches within this field include:
There is such a long list of healthcare products that they will always be a profitable business idea. From fitness gear and clothing to skincare to apps that monitor health aspects, the market for healthcare products is endless. However, because there are so many of them, you need to develop something new, innovative, and efficient. Provide your customers with the best products and services, even if it means a slower start.
Also, choose an idea that represents your lifestyle and values. People don’t need another gadget or set of clothes. They need something you believe in and use yourself.
The healthcare products industry is vast and diverse, with numerous niches that cater to specific customer needs. Here are some niches within the industry:
Fintech means Financial Technology and is a relatively new product. To create a fintech company, you need an amazing business idea that involves money and technology. There are great products on the market, such as digital banking, e-commerce, and SaaS solutions for payment services. But there’s always room for something better, faster, and easier.
For example, you can create a cloud-based SaaS solution to pay your employees, offer bonuses and gifts, and manage their leave balances.
Specialized fintech businesses serve various industries, including education, non-profit organizations, transportation, and various financial organizations. However, most of the time, the fintech companies are categorized as follows:
These niches represent just a portion of the various segments and opportunities within the dynamic and rapidly evolving fintech industry.
Not all companies can afford to pay for an HR department. As a result, a recruiting business is a recurrent business idea. Keep your team small and efficient by focusing on a particular type of job. For example, you can focus on education positions, IT, or management positions. In time, your business will grow and include more categories.
Lead by example and use the best HR apps to manage your staff. You can also offer your clients training in how to manage people and create a happy work environment.
The recruiting business is a complex and ever-evolving field, and there are many niches within it. Here are several examples of niches within the recruiting industry:
High-quality manufacturing is a business idea for those in love with artistry. Regardless of your expertise, you won’t run out of clients when you focus on delivering the best products possible. It may be a small business with just a few employees able to produce a limited amount of items. It doesn’t matter as long as you are the best at what you are doing.
Small manufacturing companies are the pillars of our consumption economy. The products we love and use daily started in a tiny workshop where a passionate craftsman handmade them.
The manufacturing industry comprises various niches that cater to different sectors and consumer demands. Here are some of the top niches within the manufacturing industry:
These fields within the manufacturing industry represent diverse sectors and offer opportunities for entrepreneurs and businesses to specialize in specific product categories or industries.
Similar to HR, many small companies prefer to outsource accountancy and bookkeeping services. It’s cheaper and more efficient. In addition, you can work for freelancers and people who need help completing their tax reports.
Encourage your clients to use reliable tools for people management, tracking working hours and absences, and managing payroll and other expenses. At the same time, encourage your own employees to have flexible schedules, embrace remote work, and support each other during busy periods.
Accountancy and bookkeeping companies offer specialized services to clients in various industries. Specialized accountancy and bookkeeping companies include:
Many people need legal advice either for their personal life or their businesses. A small legal consulting agency with employees who master different areas can win a lot of other clients. For example, you can take solicitor jobs, provide consulting regarding labor legislation, or offer legal advice to people looking to register a new business.
Ensure you create a trustworthy work environment for your employees so that they don’t prefer to work alone. Encourage team cooperation and flexible hours.
Legal consulting can be specialized in various areas, including:
The scope of legal consulting services can range from general legal advice to representation in court or before regulatory authorities. It is important to research and understand the area of law that interests you the most and build expertise in that area.
A mortgage consulting agency mixes financial expertise, legal advice, and problem-solving. It helps people find the advice they need in a single place instead of going from one office to another. You find their best choice by comparing bank offers and analyzing people’s incomes and needs. It’s a customized service that helps people move into the house of their dreams.
Create a diverse team with people with different backgrounds and expertise. Train them in public speaking, communication, and emotional intelligence. Although their professional skills are important, so are their social skills.
Some sectors of the mortgage business include:
Each of these niches requires specific expertise and customised financial options to satisfy each borrower's particular requirements. Lenders specializing in these niches can provide valuable support and guidance to clients seeking mortgage financing in these specific areas.
If your house and garage are full of robots and parts, it’s time to implement a business idea to bring you income. Create a team of passionate engineers and designers and get into AI and robotics for real.
At first, it will be a startup fueled by enthusiasm and raw passion, but in time, you can sell your ideas to bigger companies, build prototypes, or develop products and services ready to be sold.
The automation industry has numerous niches that businesses can specialize in.
These niches include robotics, artificial intelligence, machine learning, process automation, and manufacturing automation.
When discussing about robotics industry for your business, you can select from a wide range of subsectors:
When speaking about ML and AI, it might be very trendy, since it's revolutionizing the way we live and work, however you will need a high technical knowledge and the need to raise venture capital to enter launch a new start a venture in this space:
Like so many other industries, the insurance industry will always be around. And while you can do it independently, working in a team is easier and more efficient. Together, you can cover all types of insurance, from life insurance to house insurance to retirement funds. You can also cover a larger geographical area.
Provide both offline and online services to cover a larger market share. At the same time, provide the same benefits to your staff by implementing employee self-service solutions.
There are numerous fields within the insurance company business. Here are a few examples:
An organic grocery store is a business idea for a farmer or anyone passionate about organic food. It doesn’t have to be a large store. A small one will do just fine if you respect your customers and sell only the best products. Train your employees to be careful around the merchandise and avoid waste.
At the same time, involve the community by buying local, supporting seasonal products, and encouraging the farmers to go organic. Create more than a business. Create a trend.
Organic food businesses have various niches, including specialty farming, food processing, and microgreens. Some niches of organic food businesses are:
If you want to support your art or love arts and crafts supplies, here is a business idea for you. And you don’t even need a physical store; you can sell online via your website or an e-commerce platform. Gather an enthusiastic team of art fans to curate and sell the supplies. Art students will be more than happy to work in a creative environment like this.
You can even take a step further and organize exhibitions with your customer’s artworks, help them sell their work, and build a community of art fans.
An Arts and Crafts Supply Store typically carries a wide variety of products for artists and crafters, including paint, brushes, paper, fabric, and more. Some potential varieties of products within this store could be:
Ultimately, the niches of an Arts & Crafts Supply Store will depend on the store's target audience and the market that you want to reach.
An art gallery is an interdisciplinary business idea that requires a mixed team. Alongside an art expert, you will also need a web developer, an accountant, a marketing expert, and a PR expert. Someone must cover the communication with the artists and convince them to exhibit and sell their artworks in your gallery.
Regardless, this is an exciting business idea for someone who loves art and wants to help emerging artists. And with the technology we have today, all you need is the right employees.
An art gallery business can have several specializations, such as
Some galleries may specialize in a particular style or period, while others may showcase a broad range of artists and artworks. It's essential to research the market and identify your target audience's preferences to create a successful gallery business.
Although plenty of cosmetics are on the market, sustainable and handmade products are rising. People don’t want products off the shelf anymore and often spend much time looking for cruelty-free, plastic-free, sustainable cosmetics. If you have what you need to create a handmade cosmetics company, go for it.
Find the best chemists, invest in a suitable space, and create an online presence. Be transparent and offer all the details regarding the ingredients, fabrication process, and testing. And be honest. It’s better to offer three products you know work than a full line of disappointing ones.
Handmade cosmetics businesses can be profitable niches within the beauty industry. Here are a few niches of art handmade cosmetics business:
More and more people go out to eat on their lunch break, when attending events or traveling, or as a recreational activity. A food truck is a good business idea because it’s portable, adaptable, and fun. You can create and change your best recipes frequently, keeping your clients curious. You can also hire your family or friends and work together.
A food truck business is an opportunity to cook what you like and share your love with others. It creates a close bond with your staff and customers. And it’s so easy to adjust to what the market wants that you’ll never get bored.
The food truck business can be a great opportunity to pursue your culinary interests and creativity and run a unique and profitable business. Some popular niches for food truck businesses include
The potential audience for a food truck business is endless, and the key is to find a profitable and appealing niche to your customers.
Providing gardening services to people and companies is a simple business idea that covers a significant request. Only some have the time or ability to arrange their gardens. Furthermore, only some companies would hire someone just for that. Add people who live far away from their parent’s house in the countryside, people who would love a beautiful balcony, and entertainment venues that need temporary garden arrangements, and you have a business going on.
You will need a good team to implement this business idea, one that covers all possible scenarios and works well together.
Some possible gardening businesses include:
These are just a few examples of the various niches within the gardening industry. Each niche represents a specific focus or specialty within the broader field of gardening.
It’s impossible to keep up with all the types of events happening right now. People attend events more than ever, from professional reunions to business conferences to weddings. You can start with a small team able to plan events in your town or area and grow from there. At the same time, you can choose a particular type of event and grow from there. It’s up to you, really, but if you have the team and motivation, an event planning business is a fun thing to do.
Event planning niches include:
When building a new business, consider the following takeaways:
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